Laura May was a passion project exploring the world of luxury children’s wear and accessories, including teethers and dummies. The concept focused on blending timeless design with functionality, creating a brand that felt both refined and approachable for modern parents.

As part of developing the brand, I created the identity, designed email campaigns, produced social media content, captured product photography, and built a beautiful Shopify store. While I ultimately chose not to pursue Laura May further, the project allowed me to explore brand-building in a new category and apply my creative and strategic skills to a fresh market.